I can't speak for every/any one, but obviously they are trying to protect their identity to some extent. There may be repercussions to their personal life if discovered they wish to avoid. Exposure could negatively affect their employment, family or friends. By blurring their face, they lesson that risk by maintaining some level of anonymity.
 
Tons and tons of people on swingers sites put right in their profiles that discretion is a must. I don’t know the ratio but I’d venture a guess that there are more profiles with blurred faces vs fully visible. and for all of the reasons listed by the prior post. Nothing wrong with people being discrete. And let’s be honest. How bad would the face have to be if the body is rocking!
 
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